Taught in German

Visual merchandisers create impressive merchandise presentations and thereby increase the commercial success of their company.

Innovative shop concepts are becoming increasingly important for customer loyalty in the textile industry. Visual merchandisers identify global trends, create design concepts for continually updated merchandise, and present brands and products with a view to profitability.

The Visual Merchandiser Lifestyle course is designed to prepare graduates for the following scope of duties:

• designing shop windows and merchandise presentations
• Implementing brand presentations based on the latest trends in collaboration with other specialists
• creating and implementing visual merchandising concepts
• assessing customer requirements and targeting the presentation of merchandise accordingly
• showcasing new products

The further training has the following main areas of focus:

• Interior Design: Planning the design of a space with the aim of creating an atmosphere reflecting the merchandise being offered
• Trends & Fashion: Analysis of fashion backgrounds, lifestyle and group identification, semiotics of clothing
• Marketing: Business backgrounds, brands and brand management

• Completed apprenticeship (Federal Certificate of Vocational Education and Training) in the retail trade or in the creative sector or
• an apprenticeship in a different industry with 2 years of practical experience in the trade.

Visual merchandiser STF

1 year part-time, on Mondays

19 August 2019

STF, Hallwylstrasse 71, 8004 Zurich

CHF 3900 per semester
Teaching materials are included in the tuition fees. Additional costs will apply for excursions.