Luxury & Lifestyle Products
Taught in German
Contents
The sale of luxury and lifestyle products enjoys steady growth rates. This module identifies the luxury brands and analyses global markets in this segment. Students will gain an overview of brands, markets and target groups in the premium fashion segment. The focus here is on the accessories segment. Particular marketing strategies for luxury products are also considered.
The module covers the following subjects:
- Brands and markets in the premium segment
- Range analysis and product knowledge in the luxury and lifestyle segment
- Global target groups, needs and wants, sociodemographic aspects
- The marketing of luxury and lifestyle products in the global marketplace
Facts & Figures
Requirement
No previous knowledge required.
Degree/title
Participants will receive a confirmation of attendance on completion of the module.
This module can form part of a HF (college of higher education/BSc degree course); it will be considered to have been passed if the assessment process stipulated in the graduation regulations is successfully completed.
Duration
45 classroom lessons
55 sessions self-guided study
Mondays, 6.00 pm - 9.15 pm
Location
STF, Hallwylstrasse 71, 8004 Zurich
Fees
CHF 1290.- (incl. teaching materials) Additional costs will apply for excursions.
Note
For participating HF (college of higher education/BSc degree) students, the cost of one elective module per quarter is included in the semester fees.
Beratung & Anmeldung
backoffice
Should you have any questions concerning the courses we will be happy to answer them.
Please contact the backoffice team if you would like to ask questions via telephone. They can be reached from 8:00-12:00 am and 1.30 – 6.30 pm.